It’s always difficult to answer budding ecommerce entrepreneurs when they ask: “How much money can I make with an ecommerce store?”
The reason for this is simple: While there’s no guarantee to make money, there’s also no limit on the amount of money you’ll be able to make. It doesn’t matter whether you’re looking to earn $10,000+ every month, or you’re just trying to save up some extra cash for a rainy day. As long as you’re running your ecommerce business effectively you’ll be able to reach whatever financial goals you set for yourself.
We’ve created this article to show you how to start making sales with your ecommerce business and we’ve included some free tools which you can use to help you manage your finances. At the end of this article you’ll be filled with ecommerce ideas to make money for your own ecommerce store.
Let’s get started.
It’s critical that you’re able to drive a large amount of traffic to your online store. When your ecommerce business has a high level of traffic, there are plenty of potential customers who are visiting your store and viewing your products. If your ecommerce store is selling great products at an affordable price point then it’s only a matter of time until you start generating both traffic and revenue.
Unfortunately, there’s no guarantee that you’ll generate traffic to your online store straight away. You’ll likely need to take advantage of marketing channels to draw traffic to your store. Before making a decision about which marketing channels are the best fit for your ecommerce business it’s important that you’re aware of the amount of traffic which you’ll need to generate to reach your financial goals.
How To Generate Traffic Through Marketing Strategies
The fastest way to generate traffic to your online store is through marketing campaigns. There are a variety of different marketing channels which you can use to draw potential customers to your ecommerce store. Each marketing channel has unique benefits and requires a varying degree of investment from your side.
We’ve broken down the different marketing channels which you can use to help you make the right decision for your ecommerce business.
Email Marketing
Email can often be overlooked as an important marketing channel but it is a platform that people are always logged into and checking. Furthermore, email marketing can drive a return on investment of up to $32 to every $1 spent, which is way higher than PPC.
Devising a great email strategy can turn into a sales channel that pushes existing and new traffic to your website time and time again. A good example of a campaign would be one that includes free informational content, giveaways, discounts or sales codes, refer a friend coupon codes, and invites to preview new products before the rest of the world. Helm Boots use a sales discount to entice website visitors to sign up to their email list.
Nurturing your subscribers is important in order to rely on your audience to increase traffic over time. This could mean sending out a bi-weekly email blast so your audience knows when to expect your email. Or you could segment your audience by demographics, psychographics, etc, and provide actionable information relating to people’s interests, beliefs, wants, or needs. Why will this prompt more traffic to your website? By giving your audience personalized content you develop social proof cases where your audience is comfortable sharing your products or services with their close-knit groups.
Social Media Marketing
Social media can be a great marketing channel to promote your business and generate traffic for your website without needing to spend money or create new content. Sharing blog articles, product and services, positive reviews, company news, and videos over social media in a non-sale way can help grow a community of avid followers who will share your content with others to help you grow your business.
But social media can be a great customer service tool also by allowing messenger communication and marketing. Companies like Chatchamp provide services where you can automate sales qualification, forward new products to followers, and remind customers of abandoned carts all through Facebook Messenger or WhatsApp. There are many services like this who cater for other social media platforms in the same way so it is good to audit your social media presence and spend time optimizing communication on the most important profile for your business. This can lead to not only an increase in website traffic but also improved online store profits.
Search Engine Marketing
SEO, or Search Engine Optimization, is necessary for every company to undertake regardless of their size. It is necessary as it is the optimum way to increase traffic hugely to your website without spending money on advertising. SEO, in its essence, is optimizing certain elements of your website so that search engines will rank you as close to the top of the search engine results page when users search for a group of keywords. When a website is young it is best to spend time optimizing on-page elements like content optimization, meta-title optimization, and image optimization. But as your website grows in reputation off-page SEO like link building, and social media can be a great way to boost your search engine rankings and increase your website traffic.
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